This is exactly what we find so fascinating – even after all these years of working in a highly numbers-driven sports industry.
We find one fan community to be especially inspiring: The German Federal Working Group for Disabled Fans (BundesBehindertenFanArbeitsgemeinschaft) or BBAG.
BBAG is committed to helping football fans with disabilities – from the third league division all the way up to international matches. We worked closely with BBAG for three years on the Organising Committee for the 2006 Football World Cup. Together we created quality standards that are still valid today and that make it easier for fans with disabilities to attend stadium matches.
We have benefited greatly from our work with BBAG, which opened our eyes in many ways. Together we can do so much more to make it possible for people with disabilities to participate in football events with no – or at least fewer – restrictions. For this reason, we have been supporting the valuable work of BBAG with an annual donation.